Privacy Policy

1. Information We Collect

We collect several types of information from and about users of our Services, including:

• Personal Information: This includes information that can be used to identify you, such as your name, email address, telephone number, postal address, date of birth, and NHS number (if provided).
• Health Information: When you use our Services, we may collect information about your dental health, including dental history, current concerns, and related information that you provide to us.
• Technical Information: This includes internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.
• Usage Information: This includes information about how you use our Services, such as the pages you visit, the time and date of your visits, the time spent on those pages, and other diagnostic data.

2. How We Collect Your Information

We collect information from you when:

• You provide it directly to us, such as when you register for an account, fill out forms, or communicate with us.
• You use our Services, through automated technologies or interactions.
• We receive it from third parties, such as dental practices you connect with through our Services.

3. How We Use Your Information

We use the information we collect about you for various purposes, including to:

• Provide, maintain, and improve our Services.
• Process and complete transactions, and send related information including appointment confirmations and invoices.
• Connect you with dental professionals and facilitate the sharing of your information with them as needed for your care.
• Submit your booking details to dental practice booking systems on your behalf when you request an appointment through our Services.
• Send you technical notices, updates, security alerts, and support and administrative messages.
• Respond to your comments, questions, and requests, and provide customer service.
• Communicate with you about products, services, offers, and events, and provide news and information we think will be of interest to you.
• Monitor and analyze trends, usage, and activities in connection with our Services.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of HelpDental and others.
• Personalize and improve the Services and provide content or features that match user profiles or interests.

4. Sharing Your Information

We may share your personal information with:

• Dental Professionals: When you use our Services to connect with dental professionals, we share your information with them as necessary to facilitate your care. When you request a booking, we submit your details directly to the dental practice's booking system on your behalf to secure your appointment.
• Service Providers: We may share your information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties when we have your consent to do so.

5. Data Security

We have implemented appropriate technical and organisational measures to protect the personal information we collect and process about you. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights

Under applicable data protection laws, you have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you.
• The right to request the correction of inaccurate personal information we hold about you.
• The right to request we delete your personal information in certain circumstances.
• The right to restrict or object to our processing of your personal information in certain circumstances.
• The right to request that we transfer your personal information to you or a third party in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact us at privacy@helpdental.uk.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

HelpDental Ltd is registered with the Information Commissioner's Office (ICO). Registration number: [Pending — reference C1897019].